TouchnPlay Now In Saudi Arabia
New Mobile Games Service TouchNPlay will be launched by Exvas in King of Saudi Arabia (KSA) In collaboration with a local partner in KSA. The service will be commercially life to all mobile subscribers in that territory starting early July 2020.
Mobile Games Trends
According to NewZoo Forecasting in 2018, stated that the global games market will reach $137.9 billion and by 2021. Mobile gaming alone will be a $100 billion market, however, this was before the Covid-19 pandemic season hit the world. Although global research by App Annie shows that more than 100,000 million users demand mobile games in March 2020. As a result, it shows that mobile users demand games 30% higher compared to Q4 of 2019.
The pandemic’s coming brought many changes. As result, the game industry’s growth in the global market has led to an increase in the number of gamers.
Exvas taking this opportunity to provide stay home period entertainment service. All users in KSA can enjoy unlimited mobile gaming with affordable subscription fees. For STC subscriber the price is 0.65 per day and for Mobily and Zain would be 0.66 per day.
Mobile Games specialty For KSA
Concern on KSA market sensitivity, Exvas censored and screening all game genres to make sure it suits the market and for all generations. Exvas had built an advance parental control feature such as set up allowing time and date. Thus, it gives parents the right to monitor their kid’s spending time on gaming apps. Apart from that, Exvas is providing educational game content so that kids will play games and learn at the same time.
To the Middle-East and African Region
TouchNPlay platform is completely ready for Middle-Eastern market distribution. Therefore, Exvas expecting to launch its service in a few more other countries in the Middle-East including in African countries. Meanwhile, as of to-date, TouchNPlay is at Q2 commercial life with Ethio Telco in Ethiopia.
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Zain outperformed Mobily, Saudi Telecom Company STC , and Integrated Telcom ITC with lower latency in four of the five most popular games in Saudi Arabia: Fortnite, FIFA 21, Apex Legends , and Dota 2.
This compared favorably with STC at 20 milliseconds, Mobily at 22 milliseconds, and ITC at 24 milliseconds, for a total national average of 33 milliseconds. Football video game FIFA was also tested by Game Mode, with Zain ending in first place among operators with an average response time of 13 milliseconds, followed by STC at 20 milliseconds and Mobily at 23 milliseconds. Zain also outperformed other service providers in the average response time for the games Apex Legends shooter battle royale game and Dota 2 , after recording average response times of 13 milliseconds and 20 milliseconds respectively.
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