June 29, 2020
Exvas will launch its service TouchNPlay in King of Saudi Arabia (KSA). In collaboration with a local partner in KSA, the service will be commercially life to all mobile subscribers in that territory starting early July 2020.
According to NewZoo Forecasting in 2018, stated that the global games market will reach $137.9 billion and by 2021, mobile gaming alone will be a $100 billion market, that was before the Covid-19 pandemic season hit the world. Global research by App Annie shows that more than 100,000 million user demand for mobile games in March 2020 which is 30% higher compared to Q4 of 2019.
Exvas taking this opportunity to provide stayhome period entertainment service to all users in KSA to enjoy unlimited mobile gaming with affordable subscription fees. For STC subscriber the price is 0.65 per day and for Mobily and Zain would be 0.66 per day.
Concern on KSA market sensitivity, Exvas censored and screening all game genres to make sure it suits the market and for all generations. Exvas had built an advance parental control feature such as set up allowing time and date, giving parents the right to monitor their kids spending time on gaming apps. Apart from that, Exvas is providing education games content so that kids will play games and learn at the same time.
To the Middle-East and African Region
TouchNPlay platform is completely ready for Middle-Eastern market distribution, Exvas expecting to launch its service to a few more other countries in the Middle-East including in African countries, meanwhile as at to-date, TouchNPlay is at Q2 commercial life with Ethio Telco in Ethiopia.